Post by nadinenadine on Mar 5, 2024 8:45:03 GMT
Communication is culture, it is history, it is also art, strategy, passion , feeling. It is a kaleidoscope of infinite opportunities, for communication professionals , for brands who understand the importance of communicating in a professional way, for the recipients of the messages themselves (all of us, therefore). In the post Not all Bloggers are Communicators I suggested: Communicating derives from the Latin communico , which means to share , to participate , and from cum + munire , which means to bind with . Therefore, communication implies a relationship, a bond , sharing. Knowing how to communicate, therefore, means being able to create a message that is able to bind the recipient of that message to you, to harness him in your stories, to involve him in your adventures. Knowing how to communicate means thinking for two .
What does it mean? That if you really want to effectively promote your business, you have to learn to communicate by thinking about yourself, your identity, your image, your core values, your products and/or services and, at the same time, your identity, your image, principles, values, tastes, needs, characteristics of the PERSON who will receive the message. Yes, it rightfully deserves the capital letter because Loan Phone Number List one of the most common and also most serious mistakes that companies and brands fall into when promoting is precisely that of forgetting that on the other side of the screen (whatever screen it is) there is it is always a person. A person who completes your message . You will understand well, therefore, why two elements, often overlooked, require great attention in promotion and communication strategies: the creation , the couple . (Knowing) communicating means thinking for two and creating in two CLICK TO TWEET The prerequisite for promotion (and communication) It will be clear to you by now.
One is the prerequisite for promotion: knowing how to communicate . But, in turn, what does knowing how to communicate presuppose? We could write endless papyri on this subject, but now it is enough for you to know that the prerequisites for an effective communication activity are: listening, observation, analysis; the careful interpretation and profound understanding of what you heard and observed; strategic development, i.e. the creation of the right message to address to the right person at the right time; storytelling, the ability to link individual messages together and make them part of an even more complex, long and compelling narrative; the ability to respond to messages received, in any condition, at any time; a product and/or content that you can rely on and that the recipient of the message can trust; the ease for the recipient of the message to understand exactly what you want to tell him.
What does it mean? That if you really want to effectively promote your business, you have to learn to communicate by thinking about yourself, your identity, your image, your core values, your products and/or services and, at the same time, your identity, your image, principles, values, tastes, needs, characteristics of the PERSON who will receive the message. Yes, it rightfully deserves the capital letter because Loan Phone Number List one of the most common and also most serious mistakes that companies and brands fall into when promoting is precisely that of forgetting that on the other side of the screen (whatever screen it is) there is it is always a person. A person who completes your message . You will understand well, therefore, why two elements, often overlooked, require great attention in promotion and communication strategies: the creation , the couple . (Knowing) communicating means thinking for two and creating in two CLICK TO TWEET The prerequisite for promotion (and communication) It will be clear to you by now.
One is the prerequisite for promotion: knowing how to communicate . But, in turn, what does knowing how to communicate presuppose? We could write endless papyri on this subject, but now it is enough for you to know that the prerequisites for an effective communication activity are: listening, observation, analysis; the careful interpretation and profound understanding of what you heard and observed; strategic development, i.e. the creation of the right message to address to the right person at the right time; storytelling, the ability to link individual messages together and make them part of an even more complex, long and compelling narrative; the ability to respond to messages received, in any condition, at any time; a product and/or content that you can rely on and that the recipient of the message can trust; the ease for the recipient of the message to understand exactly what you want to tell him.