Post by nelsonelias on Feb 27, 2024 7:44:44 GMT
But let's get to the trending forms of advertising , within the online context, for this 2022. Podcasts as a tool are clearly rising in terms of advertising investments by companies, even if they start from lower positions compared to classic banners or other forms of online advertising. Influencer content also deserves a mention , which ranks second among the main online advertising trends. Third place for ads connected to e-commerce platforms and, completing the ranking of the top 5 trends, are streaming video content and stories on various social networks .
Market research also addresses the methodological differences between local and global strategies of brands regarding online advertising . In 16 of the 23 markets taken into account by a Country Email List Kantar study , local brand media wins over advertising at a global level : companies focus more on local strategies or local versions of very large-scale planning. You might be interested in: "Online advertising in corporate marketing strategies today" Online advertising: a challenge based on a balanced mix adv online The real challenge for companies is to adopt a balanced mix of online advertising , a multi-channel strategy , therefore, suitable for achieving the planned results, based on the preferences of their audience.
The watchword, therefore, can only be balance. According to the responses from the market, the greatest reliability , regarding the objectives to be achieved, is that offered by Instagram, Google ADS, Facebook and Youtube . TikTok allows you to experiment , reach an audience that is on average very high in relation to the investment, but offers more uncertain results, having to accommodate a more varied audience and where the creativity part plays a more focal role than other platforms.
Market research also addresses the methodological differences between local and global strategies of brands regarding online advertising . In 16 of the 23 markets taken into account by a Country Email List Kantar study , local brand media wins over advertising at a global level : companies focus more on local strategies or local versions of very large-scale planning. You might be interested in: "Online advertising in corporate marketing strategies today" Online advertising: a challenge based on a balanced mix adv online The real challenge for companies is to adopt a balanced mix of online advertising , a multi-channel strategy , therefore, suitable for achieving the planned results, based on the preferences of their audience.
The watchword, therefore, can only be balance. According to the responses from the market, the greatest reliability , regarding the objectives to be achieved, is that offered by Instagram, Google ADS, Facebook and Youtube . TikTok allows you to experiment , reach an audience that is on average very high in relation to the investment, but offers more uncertain results, having to accommodate a more varied audience and where the creativity part plays a more focal role than other platforms.