Post by account_disabled on Jan 1, 2024 5:13:54 GMT
On Sunday, February 7, the Super Bowl will be held , the great sporting (and advertising) spectacle in which brands bring out all their artillery to shine for a few seconds and capture the attention of millions of viewers . Pepsi , official sponsor of the Super Bowl, has gotten to work to warm up its engines a few weeks before the event and has just launched a spot in which it has featured The Weeknd , an artist who will perform at the halftime show of the Super Bowl. very famous sports event.
In the 60-second piece, titled "Get Ready ," several people sing the catchy and hit song "Blinding Lights" by The Weeknd. And as a final touch, the artist appears before the astonished gaze of one of his Phone Number List fans. «Are you ready?» (Are you ready?), Pepsi asks the audience. If you do not display the embedded video correctly, click here . Pepsi seeks to elevate the experience of this highly anticipated show “like never before.” "We are expanding the 12 minutes of entertainment into a six-week multi-platform campaign ," says Todd Kaplan, Pepsi's vice president of marketing, in statements reported by Adweek .
After a few difficult months without access to live music, Pepsi does not want to keep viewers waiting and has decided to kick off this experience without having to wait until February 7. Kaplan has confirmed that the brand will not have a standalone spot during the SuperBowl, but has instead focused its efforts on the show this year. In addition to this Super Bowl ad, Pepsi has launched a new website and limited edition bottles and cans with the "Halftime Show" logo . These products are available at retailers and have a QR code that directs consumers to PepsiHalftime .
In the 60-second piece, titled "Get Ready ," several people sing the catchy and hit song "Blinding Lights" by The Weeknd. And as a final touch, the artist appears before the astonished gaze of one of his Phone Number List fans. «Are you ready?» (Are you ready?), Pepsi asks the audience. If you do not display the embedded video correctly, click here . Pepsi seeks to elevate the experience of this highly anticipated show “like never before.” "We are expanding the 12 minutes of entertainment into a six-week multi-platform campaign ," says Todd Kaplan, Pepsi's vice president of marketing, in statements reported by Adweek .
After a few difficult months without access to live music, Pepsi does not want to keep viewers waiting and has decided to kick off this experience without having to wait until February 7. Kaplan has confirmed that the brand will not have a standalone spot during the SuperBowl, but has instead focused its efforts on the show this year. In addition to this Super Bowl ad, Pepsi has launched a new website and limited edition bottles and cans with the "Halftime Show" logo . These products are available at retailers and have a QR code that directs consumers to PepsiHalftime .